Privacy Policy

Information You Provide to Us

We may collect information that you voluntarily provide to us when you interact with the Website, including your name and email address if you sign up for our waitlist, newsletter, or contact us through a form on the Website, and any other information you choose to include in a message or inquiry submitted through the Website.

We do not collect any health information, medical records, therapy records, or Protected Health Information (PHI) through this Website. This Website is a marketing and informational site only.

Information Collected Automatically

When you visit the Website, certain information may be collected automatically through cookies and similar technologies, including your IP address, browser type, operating system, device information, pages visited, date and time of visit, and referring URL.

We use Google Analytics to collect and analyze this information. Google Analytics uses cookies to track Website usage. The data collected is aggregated and anonymized and is used to understand how visitors interact with the Website so we can improve it. You can learn more about how Google uses data at google.com/policies/privacy/partners. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

We use the Personal Information we collect for the following business and commercial purposes:

• To provide, operate, and maintain our Website.
• To respond to your inquiries and communicate with you, including sending you updates, newsletters, and information about ViaThera's launch and services if you have opted in to receive these communications.
• To analyze Website traffic and usage patterns to understand how users interact with the Website, and to improve its content, functionality, and user experience.
• To maintain the security and integrity of our Website, systems, and data.
• To comply with our legal obligations, including responding to lawful requests from public authorities.

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

The Website uses cookies and similar tracking technologies to collect Internet or Other Electronic Network Activity Information automatically from your device. Cookies are small text files stored on your device that help us analyze Website traffic and improve your experience.

Essential Cookies: These are necessary for the Website to function properly, such as session management and security. These cannot be disabled.

Analytics Cookies: These are used by Google Analytics to collect information about how visitors use the Website. This service processes your IP address and other identifiers to analyze usage trends, administer the site, and gather demographic information about our user base as a whole. This data is aggregated and anonymized.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Disabling cookies may affect your ability to use certain features of the Website. For more information, see our Cookie Policy.

We use the following third-party services on the Website:

Google Analytics: To analyze Website traffic and usage. Google's privacy policy is available at policies.google.com/privacy.

Email Service Provider: Lovable (transitioning to a dedicated email service provider) to manage our email list and send communications to subscribers who have opted in. Their privacy policy is available at their website.

We do not share your personal information with any other third parties except as required by law.

We take reasonable measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include technical and organizational safeguards such as encryption and access controls. The Website uses SSL/TLS encryption to protect data transmitted between your browser and our servers. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. If you unsubscribe from our email list, we will remove your email address from our active mailing list, though it may be retained in our records for a reasonable period to comply with legal obligations or resolve disputes. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you (for example, as long as you remain subscribed to our communications);
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period of time); and
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

You have certain choices and rights regarding your Personal Information.

Email Communications: You may unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us at the address below.

Cookies: You can manage cookie preferences through your browser settings or by using the Google Analytics opt-out tools described in the "Cookies, Analytics, and Tracking Technologies" section above.

Access and Deletion: You may request access to, correction of, or deletion of your personal information by contacting us at the address below. We will respond to your request within a reasonable timeframe.

Colorado residents may have additional rights under the Colorado Privacy Act (CPA). If you are a Colorado resident and wish to exercise your rights under the CPA, please contact us using the information below.

This Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through this Website. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at the address below.

Note: When the ViaThera platform launches, families will create accounts on behalf of their children to access therapy services. The collection and use of children's health information through the platform will be governed by a separate, HIPAA-compliant Privacy Policy and will require parental consent.

The Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Depending on your state of residence, you may have the right to make certain requests regarding your Personal Information. For example, under the Colorado Privacy Act (CPA), residents of Colorado have the following rights:

• To confirm whether we are processing your Personal Information and to access that information.
• To correct inaccuracies in your Personal Information.
• To delete your Personal Information.
• To obtain a copy of your Personal Information in a portable format (data portability).

We do not sell Personal Information or process it for purposes of targeted advertising, so the right to opt-out of such activities is not applicable to our processing on this Website.

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes, we may provide more prominent notice, such as by posting a notice on our homepage. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

Use of the ViaThera platform is governed by ViaThera's separate Platform Privacy Policy and HIPAA Notice of Privacy Practices.

To exercise any of the rights described above, please submit a verifiable request to us by emailing us at the address provided in the "Contact Us" section.

We will need to verify your identity before processing your request, which may require you to provide additional information. We will only use this information for verification purposes.

If you are a Colorado resident and we deny your request, you have the right to appeal our decision. To appeal, please reply to our denial email within a reasonable period of time. We will respond to your appeal in writing within 45 days.